Time for Modern

Promotional sales event for Pardee Homes. The challenge was to create a 360 ad campaign focused on selling move-in-ready homes and create awareness about their modern home design. The art direction and copy conveyed the modern architecture, bold interior design, and timeliness of purchasing a new home.

Deliverables included magazine and newspaper print ads, animated and static banners ads, landing page, outdoor boards, promotional neighborhood signage, radio ads, and various other collateral. The visuals were inspired by mood boards and highlighted actual Pardee Homes interiors, furnishings, and architectural details to entice prospective buyers.

The campaign resulted in increased home sales and reinforced Pardee Homes’ mission to communicate them as the leader in modern home design in Las Vegas and the surrounding areas.